Mitlin Money Mindset
From ESPN to 80M Views: How to Network, Build Your Brand, and Go Viral with Brendan Kaminsky
Key Takeaways
- How social media has changed sports
- Why relationships are your biggest asset
- Why Brendan took a slow, strategic approach to growth
- How to network and build real relationships
- What it takes to go viral on social media
- The importance of mental health conversations
Meet the Guest
Brendan Kaminsky
Brendan Kaminsky, Founder of bknown Agency, is a respected digital media executive with an extensive track record overseeing, managing and developing content creation across various digital media platforms in the sports, entertainment, and start up industries. bknown, launched in 2021, is a full-service branding and digital media agency focused on optimizing a brand’s strategy and online presence.
Kaminsky and bknown Agency have developed successful strategic digital media campaigns and initiatives for a select and diverse list of companies, athletes and individuals such as ABC & ESPN's sports analyst Jalen Rose, NBA reporter Adrian Wojnarowski, NFL athlete Kayvon Thibodeaux, NBA champion Harrison Barnes, Ronnie2k, commentator Angela Rye, Shannon Sharpe’s “Club Shay Shay,” Fox Sports, World Jai-Alai League, Jake Paul's betr and the Big Sky Conference to name a few.
Prior to launching bknown, Kaminsky managed the in-house social media for ESPN’s SportsCenter as well as various ESPN on-air talent such as Stephen A. Smith, Adrian Wojnarowski, Adam Schefter and Jalen Rose among others.
Show Notes
This is what most people get wrong about networking: it’s not about who you know, but who knows you. It’s a mindset that helped Brendan Kaminsky land a job at ESPN — without even applying — and launch his own branding and social media agency.
In this episode, he shares how he built a name for himself, grew his agency, and turned relationships into real opportunities. Tune in to hear the story behind his viral Super Bowl moment and learn how to start networking the right way!
Resources
Sending your child to college will always be emotional but are you financially ready?
Doing your taxes might not be enJOYable but being more organized can make the process less painful.
Will you be able to enJOY the Retirement you envision?
About the Podcast
Welcome to Mitlin Money Mindset®️! With your host, Larry Sprung, CFP®️, Founder and Wealth Advisor at Mitlin Financial Inc®️. With over 20 years of experience as an entrepreneur in the financial services industry, Larry thrives to help you achieve your goals while finding JOY in the journey.
Each week, he’ll go deep with engaging guests who provide tangible takeaways and a whole lot of JOY along the way. Here, we don’t just talk about money; we celebrate it as a catalyst for JOY and possibility. Whether you’re saving for the future, planning your next big adventure, or just looking to add some spark to your daily money management, you’re in the right place.
We hope you enJOY these conversations as much as Larry enJOYed having them. And remember to ask yourself, what did you do today that brought you joy?®️