Mitlin Money Mindset®
Mastering Digital Marketing for Financial Advisors with Samantha Russell
Key Takeaways
- How simplifying language and avoiding jargon helps advisors connect better with their audience
- The impact of Google verification and reviews on local search rankings and credibility
- The power of social media engagement and how authentic interactions can strengthen professional relationships
- Her late husband Ryan Russell’s legacy, including his bestselling children's book and its lasting impact
- The importance of teaching children gratitude, cultural awareness, and an appreciation for different perspectives
Meet the Guest
Samantha Russell
Samantha is the Chief Evangelist at FMG and has been helping financial advisors grow through creative digital marketing and communication strategies for the last 10+ years. A big part is helping them switch their mindset from an "outbound cold sales" to a "warm inbound" approach. The strategies she teaches (including optimal website design, SEO, content marketing, social media, and video) have helped thousands of advisors experience significant organic growth and new business over the last 10 years. Samantha is a prolific speaker and content creator, and she often appears on stage at conferences and on the pages of well-known industry publications. She is an Investment News 40 Under 40 award winner, a ThinkAdvisor Luminary, and a WealthManagement.com "10 to Watch" honoree.
Show Notes
Marketing can make or break a business, but for financial advisors, clear and compelling communication is more important than ever.
How can advisors stand out in a crowded space? How can they use digital tools to connect with clients more effectively?
In this episode of Mitlin Money Mindset®, Larry Sprung speaks with Samantha Russell, Chief Evangelist at FMG, about strategies financial advisors can use to grow their businesses through digital marketing. She shares insights on content strategy, social media, and branding, emphasizing the importance of clarity, engagement, and community-building.
Resources
Learn more about Larry Sprung's book, "Financial Planning Made Personal."
The JOY and Productivity Journal by Lawrence Sprung
JOYful Finances for Couples
About the Podcast
Welcome to Mitlin Money Mindset®️! With your host, Larry Sprung, CFP®️, Founder and Wealth Advisor at Mitlin Financial Inc®️. With over 20 years of experience as an entrepreneur in the financial services industry, Larry thrives to help you achieve your goals while finding JOY in the journey.
Each week, he’ll go deep with engaging guests who provide tangible takeaways and a whole lot of JOY along the way. Here, we don’t just talk about money; we celebrate it as a catalyst for JOY and possibility. Whether you’re saving for the future, planning your next big adventure, or just looking to add some spark to your daily money management, you’re in the right place.
We hope you enJOY these conversations as much as Larry enJOYed having them. And remember to ask yourself, what did you do today that brought you joy?®️