Mitlin Money Mindset
What Made a Hockey Brand Go Viral with SkateSkins’ Matthew Keeler
Key Takeaways
- Challenges of starting a brand during COVID
- Why individuality matters to the next generation of athletes
- How Matthew grew his brands organically on social media
- How working with the NHL's Hockey Fights Cancer initiative opened more doors
- How to customize SkateSkins for yourself or team
- Lessons from his first apparel brand, Just Dishin
Meet the Guest
Matthew Keeler
Best known for his innovative contributions to hockey, Matthew Keeler designed the iconic Jordan 1 hockey skates and founded SkateSkins®, bringing skate customization to the mainstream. His visionary approach to creative manufacturing has reshaped the future of the sport, laying the groundwork for its continued evolution and growth.
Show Notes
Hockey culture is changing — and self-expression is finally part of the game. With the creation of SkateSkins, Matthew Keeler is giving players the opportunity to customize their gear with a product that holds up to the highest level of gameplay.
In this episode, we talk about how they’ve challenged hockey’s old-school mindset and caught the attention of the NHL. Learn how their organic social media growth, partnerships with nonprofits, and passion for creativity have helped them change the game!
Resources
Sending your child to college will always be emotional but are you financially ready?
Doing your taxes might not be enJOYable but being more organized can make the process less painful.
Will you be able to enJOY the Retirement you envision?
About the Podcast
Welcome to Mitlin Money Mindset®️! With your host, Larry Sprung, CFP®️, Founder and Wealth Advisor at Mitlin Financial Inc®️. With over 20 years of experience as an entrepreneur in the financial services industry, Larry thrives to help you achieve your goals while finding JOY in the journey.
Each week, he’ll go deep with engaging guests who provide tangible takeaways and a whole lot of JOY along the way. Here, we don’t just talk about money; we celebrate it as a catalyst for JOY and possibility. Whether you’re saving for the future, planning your next big adventure, or just looking to add some spark to your daily money management, you’re in the right place.
We hope you enJOY these conversations as much as Larry enJOYed having them. And remember to ask yourself, what did you do today that brought you joy?®️