Op-ed: Here’s the financial impact of the NCAA permitting college athletes to profit off their name, image and likeness

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Student athletes and their parents have likely heard that the NCAA has opened the door to allow collegiate athletes the ability to profit off their name, image and likeness.

The NCAA policy, which took effect in July 1, will allow college athletes and recruits to make money off of activities like autograph signings, endorsements and personal appearances as long as they are consistent with any applicable state law where the athlete’s school is located.

This presents both an opportunity and a challenge. After all, in some cases, college athletes, who could profit off their marketability, could make millions. So far, it has led to many smaller deals for thousands of student-athlete players and a few six-figure endorsements for the biggest college stars.

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