Mitlin Money Mindset®
Building Success with Bennett Maxwell: The Journey of Dirty Dough Cookies
Key Takeaways
- Simplifying operations by centralizing cookie production to create an easy-to-run franchise model
- The significance of his personal journey, including childhood sales experiences and pivoting from solar to the cookie business
- The value of an advisory board in building a solid foundation for Dirty Dough’s growth
- Prioritizing mental health and spreading positive messages through packaging and branding
- The impact of a clear mission statement and core values in attracting like-minded franchisees and customers
Meet the Guest
Bennett Maxwell
Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape.
He is currently the driving force behind Dirty Dough Cookies, a fast-growing and thriving national cookie restaurant with 80+ stores open and dozens more set to launch this year. Maxwell's professional journey spans diverse industries, from real estate in Utah to the co-founding and eventual successful sale of Switch to Solar in addition to his entrepreneurial endeavors, he is a sought-after speaker and frequently shares valuable insights with the media.
Maxwell is also the host of the Deeper Than Dough podcast, which he started in 2023. The podcast focuses on finding joy and fulfillment in life.
Show Notes
How do you create a thriving franchise while staying true to personal values and innovation?
In this episode of the Mitlin Money Mindset®, host Larry Sprung interviews Bennett Maxwell, Chairman of Dirty Dough Cookies.
From his early entrepreneurial roots to transforming Dirty Dough into a streamlined, values-driven brand, Bennett shares insights on leadership, mental health advocacy, and simplifying franchise operations. Learn how his tagline, “It’s the inside that counts,” reflects both his product and personal philosophy.
Resources
Learn more about Larry Sprung's book, "Financial Planning Made Personal."
The JOY and Productivity Journal by Lawrence Sprung
JOYful Finances for Couples
About the Podcast
Welcome to Mitlin Money Mindset®️! With your host, Larry Sprung, CFP®️, Founder and Wealth Advisor at Mitlin Financial Inc®️. With over 20 years of experience as an entrepreneur in the financial services industry, Larry thrives to help you achieve your goals while finding JOY in the journey.
Each week, he’ll go deep with engaging guests who provide tangible takeaways and a whole lot of JOY along the way. Here, we don’t just talk about money; we celebrate it as a catalyst for JOY and possibility. Whether you’re saving for the future, planning your next big adventure, or just looking to add some spark to your daily money management, you’re in the right place.
We hope you enJOY these conversations as much as Larry enJOYed having them. And remember to ask yourself, what did you do today that brought you joy?®️