Insights

The so-called “Peanut Butter Manifesto” written by a Yahoo! Executive in 2006 gave us a term that hasn’t worn thin yet. The “Peanut Butter Approach” is a derisive term used in business to describe spreading anything – money, energy, time – too far and too thin to be effective or useful. 

Return on Investment (ROI) is a term you learn about 5 minutes into your first class in business school. Maybe the business model is elegant and the organization is streamlined, but that all begs the question: what is the ROI? How much will we make?

In late March, several states in the Midwest including Nebraska and Iowa endured record flooding. Nebraska alone has endured over an estimated $1 billion in damages, with more than 2,000 homes and 340 businesses destroyed. With several of our Omaha stakeholders directly affected by the floo …