Dr. Mark Adelberg

Taking A Bite Out of Entrepreneurship, Episode #106

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Today’s guest is Dr. Marc Adelberg, founding and Senior Partner of Adelberg Montalvan Pediatric Dental. When not seeing patients, he acts as the CEO/visionary for the team. He and his team are doctors of EOS—the Entrepreneurs Operating System—and credit a great deal of their growth to its principles.

As a board-certified pediatric dentist, Dr. Marc has been delivering outstanding pediatric dentistry since 1998. He received his undergraduate education from the University of Albany, majoring in psychology, and his dental education from the University of Buffalo. He completed a two-year residency in pediatric dentistry at Montefiore Medical Center, the hospital for the Albert Einstein College of Medicine. Listen in for some great takeaways about Dr. Marc’s journey as a dentist, entrepreneur, and visionary.

You will want to hear this episode if you are interested in…

  • Learn more about Dr. Marc Adelberg and his practice [3:38]
  • How Dr. Marc named his current pediatric dental practice [8:59]
  • How Dr. Marc’s love for Disney World has shaped his practice [11:49]
  • When Dr. Marc uncovered the idea of core values and their importance [16:35]
  • Learn what Dr. Marc’s “Core value shoutouts” are [27:36]
  • How Dr. Marc uses the Kolbe score in his practice [33:30]
  • The entrepreneurial mindset makes Dr. Marc different [35:48]
  • How Dr. Marc grew his practices in a competitive environment [40:44]
  • What Dr. Marc did today that put him in the right mindset for success [45:28]

How Dr. Marc’s love for Disney World has shaped his practice

Dr. Marc’s grandparents moved to Orlando in 1973. Because of that, he went to Disney World every summer as a child. He recognized at a young age that the customer experience that Disney provided was second to none. He also knew that he didn’t want his dental practice to be average—he wanted to be above average. So he focuses on the customer experience.

Dr. Marc emphasizes that whatever model you choose for your practice, stick to it. If your patient avatar is about price point, that’s what you create. Dr. Marc likes to say, “Expectations unfulfilled lead to disappointment.” You have to deliver on those expectations.

The idea of core values and their importance

Dr. Marc’s #1 core value is integrity. So when he brought on his newest partner, he needed to make sure they shared core values. But he also notes that it’s not just about core values. You need to have the same vision about where you want to take your business. You can have two people with almost identical core values with two different visions of how those core values unfold. That will cause a breakdown.

When he was starting out, he wanted partners—not investors. He wanted people who were invested in the business with him. So early in the interview process, he always asked if they wanted to become a partner or if they were just looking for a job. That helped him determine what their ongoing roles would look like.

Learn what Dr. Marc’s “Core value shoutouts” are

Dr. Marc believes that you have to create a culture where everyone within your organization is willing to call people out on what they’ve done to make someone’s day better. They use Slack to do this, which has been a game-changer.

They created “core values shoutouts” channels. They have some private channels, but most are open to everyone. Whenever someone does something great, he wants them to be recognized for it. So if anyone notices someone doing something amazing, he wants them to speak up in a Slack channel.

Listen to hear what else they do to recognize outstanding people in their practice.

How Dr. Marc grew his practice in a competitive environment

Dr. Marc believes that they are a customer service organization that does dentistry. People want to feel valued. If you’re in a service industry, you have to want to serve and make a difference. If you want to grow your practice, you have to determine what makes you different—even if it’s simple.

When Dr. Marc entered healthcare, you’d walk into a dental office and there was a desk behind a glass wall. You could stand there waiting for what felt like an eternity for them to say “can I help you?” The person behind the counter should be excited to see you.

That’s why Dr. Marc’s dental offices have TVs, video games, coffee for the parents, etc. Those things are unexpected. His practice grew because he always strives to view his practice from the lens of a patient. The little things truly make a difference.

Resources & People Mentioned

Connect with Dr. Marc Adelberg

Bio

Dr. Marc Adelberg has been delivering outstanding pediatric dentistry since 1998. He received his undergraduate education from the University of Albany, majoring in psychology, and his dental education from the University of Buffalo. He completed a two-year residency in pediatric dentistry at Montefiore Medical Center, the hospital for the Albert Einstein College of Medicine, graduating in 1998. He is a board-certified pediatric dentist.

“Dr Marc” has also been trained and certified with Vivos Therapeutics, an integrated medical and dental sleep disordered breathing center. Additionally, he has been trained on both the Hoya Con Bio and Biolase dental lasers, as well as PBM lasers. Also, he has trained at the Academy for Sports Dentistry.

“Dr. Marc” can also be seen on the lecture scene. Nationally, he has lectured at the American Academy of Pediatric Dentistry (AAPD), the Dental Entrepreneurial Organization (DEO), and the Association of Dental Support Organizations (ADSO). Locally he has lectured to residents at pediatric dental residencies as well as mommy-and-me groups, pre-schools, nursery schools, kindergarten, and pre-natal hospital groups.

He is the founding and senior partner of Adelberg Montalvan Pediatric Dental and Orthodontics. When not seeing patients, he acts as the CEO/visionary for the team.

“Dr Marc” is also a trained coach for young entrepreneurs.

He was raised on Long Island and maintains a home with his wife and family of three children there.

Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.

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