Brant Menswar is the CEO and Founder of Booky Call, a best-selling author, and speaker. Brant is a retired rockstar with 20 years of experience in entertainment who doubles as a book marketing genius. He was named one of the country’s “Top 10″ motivational speakers. His books and Top 200 podcast, “Thoughts That Rock,” expand on his ground-breaking work around values-based leadership described as “disarmingly simple and incredibly powerful.”
Passionate and engaging, Brant encourages audiences to discover their Black Sheep Values® and move forward with deliberate intention. His interactive and entertaining ways of defining what matters most enable audiences to develop the skills necessary to perform at the highest level. Listen in for some great takeaways about Brant’s entrepreneurial venture, Booky Call, and learn how he connects with others to feel inspired and find purpose.
You will want to hear this episode if you are interested in…
- [2:43] Why Brand created Rock Star Impact and Booky Call
- [5:53] Does Brant use Rockett Pedals?
- [6:53] How Brant became a motivational speaker
- [9:01] You don’t find purpose—you choose purpose
- [11:57] How do you determine your “Black Sheep Values?”
- [15:16] Why your “Flock of 5” must be nourished every day
- [22:12] The concept of “Date a Book”
- [25:38] Why Brant loves people who live life on their own terms
- [30:01] Why music affects people in a powerful way
- [32:14] Brant’s favorite conversations from his podcast
- [34:08] The next big things happening in Brant’s life
- [36:04] What Brant did that put him in the mindset for success
Why Brant ultimately created Booky Call
After 20 years in the music industry touring as a rock star, Brant transitioned out of the touring world and into public speaking. His company, Rock Star Impact, centers around values-based leadership. His latest book, “Black Sheep” focuses on your 5 non-negotiable values, i.e. 5 black sheep. Why black sheep? Because a black sheep’s wool cannot be dyed, so they’re 100% original. The message? You should be who you were created to be, not a copy of anyone else.
That led to Brant identifying a value for himself, which was creativity. It’s one of the reasons why he wrote and promoted his book. However, he had a poor experience with the publisher and their promotional strategies.
So Brant started to use strategies they used to sell albums in the music business to sell books—and it worked. Just like dating apps, he created an app that matched people to a compatible book. Booky Call was born.
You don’t find purpose—you choose purpose
Brant’s research found that you have to choose five values to focus on and implement them every day. If you value too many things, you won’t be able to focus on any of them wholeheartedly. And your purpose and values must be in alignment to have the impact that you desire.
How do you determine your “Black Sheep Values?” Brant points out that core values don’t change. They’re usually etched in stone by the time you’re in your early 20s. People think they change because they never settle on a top five. What changes? Your mission. How you choose to honor your purpose and values changes daily.
Dip your toe into the values pool by raking Brant’s assessment. The assessment presents you with 125 commonly held core values and ultimately helps you nail down five of them. What are the non-negotiable values that you can’t live without?
After “Black Sheep” had been published, Brand discovered that sheep recognize the voice of their shepherd—the person that feeds them. But they have short-term memories. So if you don’t feed them, they won’t recognize your voice. You have to deliberately feed your values every day. If you don’t, they won’t be there when you need them.
The concept of “Date a Book”
Sometimes it’s best to take something that exists and apply it in a different industry. That’s what Brant did with Booky Call. Brant knew that 44 million people use dating apps every single day. The psychology behind finding a compatible mate has been proven successful over and over again—so why not apply it to books?
So Brant’s team took some of the example questions, found the triggers, and nailed down the values. They now have 16 writers on staff that craft custom dating profiles, i.e. book reviews, centered around nine questions they took from dating apps. The reviews help readers build an emotional connection with a book. Now, Booky Call has 250,000 downloads and 40,000 active users a month who add 5,000 books a day to their “read” list.
This episode is packed full of inspirational and purpose-filled content that will leave you refreshed and ready to live your life by design. Don’t miss it!
Resources & People Mentioned
- The “Find Your Black Sheep” Assessment
- Brant’s book: Black Sheep
- The Black Sheep Website
- How’s the Culture in Your Kingdom? by Dan Cockerell
Connect with Brant Menswar
Brant Menswar is a best-selling author, performance coach, named one of the country’s “Top 10″ speakers in motivation and CEO/Founder of Booky Call. His books and Top 200 podcast (Thoughts That Rock) expand on his ground-breaking work around values-based leadership described as “disarmingly simple and incredibly powerful.”
He has helped to change what’s possible for industry-leading organizations like Netflix, Verizon, Anthem, SunTrust, Microsoft, ESPN, Hilton, St. Jude Children’s Research Hospital and dozens more.
Passionate and engaging, Brant encourages audiences to discover their Black Sheep Values® and move forward with deliberate intention. His interactive and entertaining ways of defining what matters most enables audiences to develop the skills necessary to perform at the highest level.
Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.
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