After being a pastor for 20+ years Carey Green retired in 2013—but he still had to provide for his family. He’d been podcasting himself for a few years and recognized the needs podcasters have for audio production and show notes services, so he decided to give it a try. That’s how Podcast Fast Track was born.
Fast forward to today and Podcast Fast Track serves 50+ podcasting clients every week. In addition to his role leading his team, Carey continues to podcast himself, publishing a daily, 6-minute Christian devotional podcast called “The Morning Mindset.” His daily show is downloaded over 70,000 times per day in more than 198 countries.
Carey loves equipping those who have a great story to tell so that they can get that message out to those who need to hear it. Through monthly services, coaching, and group masterminds, Carey works to build long-lasting relationships with clients rather than temporary business transactions.
Carey and his team have helped Mitlin Money Mindset™ move from a concept to a thriving weekly podcast. Listen in for some great takeaways about how to get started podcasting and how to maintain a successful podcast.
You will want to hear this episode if you are interested in…
- [3:25] Learn all about Carey Green and Podcast Fast Track
- [5:41] Transitioning from one leadership role to another
- [8:13] Learn more about Podcast Fast Track and what they do
- [10:19] Podcasting as a business’s marketing strategy
- [12:04] How to start and cultivate a successful podcast
- [19:12] Carey’s #1 tip for someone interested in podcasting
- [20:15] How podcasting will change in the upcoming years
- [25:47] How do you define a successful podcast?
- [29:46] Ways to get more traction for your podcast
- [33:33] Carey’s biggest pet peeve with podcasts
- [36:48] What’s on the horizon for Podcast FastTrack?
- [38:27] What Carey did that brought him joy
Should you start a podcast as a marketing strategy for your business?
Is a podcast a good fit for everyone? Carey points out that deciding whether or not to launch a podcast comes down to knowing your target market, knowing your capacity, and knowing the goals for your business.
Secondly, do you have the capacity to take on more clients if your podcast takes off and generates leads? Do you have the time to devote to everything required to create a podcast?
Because a lot happens behind the scenes. Your recording has to be assembled with music, announcements, ads, and disclaimers. You might want to create graphics for social media or your website, write show notes written to summarize the episode, and so much more.
That’s why the average podcast doesn’t get beyond 15 episodes. They don’t properly assess that they have time in their schedule. They don’t understand the effort it will take. It becomes an overwhelming burden.
But podcasting is one of the best forms of content marketing for people trying to build authority for themselves or their business or to highlight their expertise. And over time, as listeners need your service, they’ll think of you immediately.
How to start and cultivate a successful podcast
If you’re convinced that a podcast will benefit you and your business, Carey emphasizes that you need to commit to it for a year. Podcasting is a long-haul endeavor. It will take time to see an ROI. So you must be committed to it as a long-term strategy to build influence and build listeners. Consistent quality content put out over time magnifies itself.
What else do you need? Quality equipment. When someone is considering your podcast, they’re comparing it to every other form of media that they can consume. If they choose your show, the quality has to be good. You must present yourself professionally.
What else does Carey recommend? What is his #1 tip for someone interested in podcasting? How do you define a successful podcast? Listen to find out.
How to get more traction for your podcast
If you’re struggling to get the right guests on your show, you need a better sourcing strategy. Carey shares that every time you host a guest on your podcast, ask them to suggest 2–3 people that might be a great fit for your show. If those people can make the introduction, even better. Over time, you’ll be able to connect with the guests that you want via networking.
If you desire more listeners, you need to know who your audience is and where they hang out—both online and offline. How do you get your show in front of them in a friendly way? Find a way to provide value and demonstrate that you can help solve their problems.
Secondly, consider being a guest on other podcasts. You need to get in front of people who have the audience you want and then provide value. When you get a chance to share how people can connect with you, only talk about your podcast.
Carey discusses where the future of podcasting is headed and shares other great tips and strategies to launch and maintain a thriving podcast in this episode. Give it a listen!
How can Podcast Fast Track help you? They take the raw audio from your conversation and make it sound incredible. They create resources to promote the episode and can even publish it for you. If you’re one of Carey’s clients, all you have to do is gather the initial data, record with your guest, and drop the audio file into a folder for his team to transform.
Resources & People Mentioned
- Get Carey’s Course for FREE: How to Podcast Step by Step
- Odyssey Open-Source Metaverse Stack
- The Turnaround with Jesse Thorn
Connect with Carey Green
Carey Green is a Pastor of 20+ years who retired back in 2013 and embarked on a journey to figure out how to provide for his family moving forward. He’d been podcasting himself for a few years and recognized the needs podcasters have for audio production and show notes services, so he decided to give it a try. Within months, one client turned into 5 clients, and 5 clients turned into 10. Fast forward to today and his company, Podcast Fast Track serves 50+ podcasting clients every week.
In addition to his role leading the team at PFT, Carey continues to podcast himself, publishing a daily, 6-minute Christian devotional podcast called “The Morning Mindset.” As of this recording (early 2022) his daily show is downloaded over 70,000 times per day, in more than 198 countries.
Carey and his team love equipping those who have a great story to tell or a message to communicate so that they can get that message out to those who need to hear it. Through monthly services, coaching, and group masterminds, Carey works to build long-lasting relationships with clients rather than simply do temporary business transactions.
Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.
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