Today’s guest on the Mitlin Money Mindset™ is Stephen Somers, CEO, and Co-Founder of Marketplace Superheroes. Stephen and his partner Robert Rickey have taken their success in running an 8 figure Amazon business— which has sold over $12 million worth of products globally— and created Marketplace Superheroes to help others do the same. Stephen’s goal is to create a community of people and teach them what it takes from someone that has done it. They are laser-focused on helping people become successful, be true business owners, and have the ability to create an income stream that can last for years to come. He wants to see them achieve the same success he has.
You will want to hear this episode if you are interested in…
- Stephen Somers’ path to becoming the CEO of Marketplace Superheroes [2:00]
- What is Marketplace Superheroes all about? [5:49]
- Different levels of involvement [9:02]
- Qualities that people need to be a successful Marketplace Superhero [12:40]
- The map from side hustle or employment replacement [15:19]
- The rule of 5 [20:11]
- How have Stephen and Robert been so successful? [27:52]
- What’s next for Marketplace Superheroes? [32:52]
- What Stephen did today that put him in the right mindset for success? [33:47]
What is Marketplace Superhero and who’s it for?
Marketplace Superheroes is Stephen’s flagship online training program. They teach people who are complete beginners how to start selling their own branded products across the globe (primarily) on Amazon. People come in with little to no business experience having no idea what to sell. There are millions and millions of products offered on Amazon. How do you know which ones will do well and what to avoid? They span all different kinds of niches. Everything you can think of is being sold on Amazon.
What they do at marketplace superheroes is very different from others in this space. They don’t tell you to go out and sell the most trendy and competitive items. Instead, you’re taught to sell low-competition products that are not trendy. They’re not exciting. We’re talking about the things that cover the feet of a washing machine kind of boring. But you sell the same products in more than one Amazon country at a time. Not just on amazon.com, but all across Europe and in Canada. The lower competition items and selling globally makes Marketplace Superhero very different from other courses out there. Most people do not teach that. However, the biggest element that sets Marketplace Superheroes apart is that their members can plug into their services to make things simpler with Superhero Freight. Check out the episode to hear more about it!
What mindset does a person need to be a successful Marketplace Superhero?
Are there certain qualities that people need to be a marketplace superhero and have a successful online business? Stephen would say yes. He says the biggest quality that he looks for nowadays is an open mind, which is tricky to find sometimes because there’s so much information out there on the internet. It’s very easy to feel like you know what you’re talking about, even if you’ve no practical experience.
So you have to have an open mind to come in, look at how we do things and start looking for products in the way that we teach, rather than coming in with a preconceived idea, which may bring you down a bad path. Then we look for people who understand that a real business involves investing, you have to be prepared to put some money in. It’s anywhere from $800 to $3,000 approximately to launch a product on Amazon.
Can you sell $20,000 from 5 products in 30 days?
Stephen shared something they call the ‘Rule of 5’, it will give you a good indication of how market multiplication works. You have 5 products you sell on Amazon, very basic, simple, boring products. Let’s say you make 5 sales a day and you’re selling in 5 different markets. You’re making an average of $5 net profit before tax. Well, that would be 5 by 5 by 5 by 5, over a 30 day period that’s $18,750 net profit before tax. How is this possible to make $20k from five items? Stephen says the key is that you’re doing a small number of sales but in several countries at the same time. Tell me…did you get your calculator out?
5 products x $5 each x 5 countries x 5 sales a day x 30 days = $18,750 a month in revenue
Resources & People Mentioned
Connect with Stephen Somers
Stephen Somers the CEO and co-founder of Marketplace Superheroes -an 8-figure online education and services business that teaches people how to create a full-time income selling simple branded products globally on Amazon. Over the last five years, Stephen and his business partner Robert Rickey have grown their company from a single online course to the fully-fledged five-time TwoComma club award-winning business today serving close to 8000 members. Along the way, they have built a global freight company as well as an entire software suite to make shipping and ordering products to sell on Amazon as efficient and effective as possible for their clients. Stephen and Robert also run their own 8 figure Amazon business and have sold $12 million worth of physical products globally.
Marketplace Superheroes is all about helping our community of ‘Heroes’ create home-based lifestyle businesses selling simple, everyday products globally on Amazon. They aim to create the #1 platform for aspiring entrepreneurs to learn how to build a real business from people who have ACTUALLY done it. Stephen and Robert are passionate about seeing their members become true business owners rather than just ‘another Amazon seller looking for the next bright shiny object’ They are painfully focused on making sure that their members learn the skills required to become world-class business owners who will have the ability to create income for YEARS, not just months or weeks, as well as the confidence to know that they can build any business with the skills they’ve learned from them.
Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.
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