Elsie Escobar is a die-hard podcast junkie who lives, breathes, and works the medium (and has since 2006). Elsie was one of the first podcasters to use audio to teach yoga. Her yoga class has now been downloaded over 4 million times.
Elsie is also the Director of Community and Content at Libsyn. She’s worked with hundreds of podcasters to help them produce better shows and learn about the fast-moving podcasting space. She cultivated an engaged community through Libsyn’s official podcast, “The Feed,” which she co-hosts and produces.
Elsie co-runs the largest community for women in podcasting with a corresponding podcast, “She Podcasts,” to empower women to share their voices while creating a community of education and support.
Listen in for some great takeaways about the world of podcasting. Elsie shares some great advice for aspiring podcasters to create podcasts—and communities—that makes an impact.
You will want to hear this episode if you are interested in…
- Learn more about Elsie Escobar [3:48]
- Why Elsie chose to podcast [9:38]
- What does “Libsyn” mean? [13:16]
- The Director of Community and Content role [16:04]
- What’s next for the podcasting community? [18:50]
- How to grow your podcast community [22:21]
- What makes a good podcast guest (or host)? [26:57]
- Elsie’s advice for aspiring podcasters [31:33]
- What the podcasting experience has taught Elsie [34:28]
- What Elsie did today that put her in the right mindset [36:26]
Elsie Escobar and her role as Director of Community and Content
Elsie started podcasting in July 2006. She started to connect with local podcasters and went to meetups and conferences. At one particular conference, she was one of the only women in attendance. As she was walking the show floor, she was asked to be part of a panel for women in podcasting.
She became well-regarded in the small industry and was invited on a show called “Podcast 411,” hosted by Rob Walch, the VP of Podcaster relations at Libsyn. He was building a team at Libsyn and offered her a job. She came on board to help manage the relationships with podcasters and advertisers. During that time, Elsie dove into community management.
Elsie is adept at creating media in numerous forms. If someone needs a graphic, she can make it. If they need a voiceover, she can record it. Her brain can see how all of the pieces work together. Now, she guides the team toward a shared vision.
How to grow your podcast community
Elsie shares some questions to consider: What does community mean to you? What should it feel like? What service do you want your community to provide? Does it solve a specific problem? A community can be many different things in the online space.
A community that Elsie co-founded is “She Podcasts.” The community grew because there wasn’t a space where women felt comfortable asking technical questions. That space became a safe space to get the answers they needed. It solved the problem(s) they had in a place they felt comfortable.
Some communities are centered around networking and events. Others exist to stay up-to-date on the latest and greatest around a subject. Is it a fleeting community? When Elsie was pregnant with her first child, she needed a community to help her navigate her pregnancy. But once she had her child, she didn’t want anything to do with that community.
To create a thriving community, think about what you want your community to be and provide solutions that answer your community’s questions.
What makes a good podcast guest (or host)?
To bring value to a podcast as a guest, you need to be prepared. Listen to the podcast that you’ll be a guest on. What is their vibe? What conversations are they interested in? Who is the podcast for? You need to speak to and connect with the audience.
It takes time to figure out who brings value to your audience. A good producer will have a good process in place that their guest can follow to help them know what to expect. You can even provide questions to guests to help them prepare for the interview.
What else does Elsie advise for guests and hosts? Listen to learn more!
Elsie’s advice for aspiring podcasters
Start with the end in mind. Your podcast might just be a way to network and create key relationships in your industry. Maybe you are using it for lead generation. Whatever the purpose is, a podcast can help you build a library of content.
The focused conversation also empowers you as a business owner to amplify your skills. Your podcast helps you craft engaging conversations and build rapport with your guests. That’s something people often overlook.
What else can a podcast do for you? Listen to the whole episode to learn more from Libysn’s Director of Community and Content, Elsie Escobar.
Resources & People Mentioned
Connect with Elsie Escobar
Elsie Escobar is the Director of Community and Content at Libsyn. Elsie is a die-hard podcast junkie who lives, breathes, and works the medium (and has since 2006). She was one of the first podcasters to use audio to teach yoga. Her yoga class has now been downloaded over 4 million times.
She’s currently the only female pundit in the podcasting space with expert insight into Indie podcaster’s impact, influence, and power. Her obsession for podcasting got her a job working with Libsyn, the leading podcast host and distribution network ever created. She’s been with them since 2007.
She’s had the pleasure of working with hundreds of podcasters, sharing tools for better production and educating them in the fast-moving podcasting space. She cultivates a strongly engaged community through “The Feed,” the official Libsyn podcast, which she co-hosts and produces.
Libsyn hosts over 35,000 podcasters—including our show, the Mitlin Money Mindset®. She co-runs the largest community for women in podcasting with a corresponding podcast, “She Podcasts.” Their sole mission is to empower women to share their voices while creating a community of podcasting education and support.
Elsie is the first Latina woman to be inducted into the Academy of Podcasters Hall of Fame. Listen in for some great takeaways about how podcasting has impacted the past and will impact the future.
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