You’re Not A Vanity Purchase with Dr. James Marotta, Episode #55

Today’s guest on episode 55 of the Mitlin Money Mindset™ is Dr. James. Marotta is a dual board-certified facial plastic surgeon with education and training from some of the finest institutions in the world. He leads the team at Marotta Plastic Surgery Specialists. Dr. Marotta specializes in facial plastic surgery keeping up with the latest trends and techniques in popular procedures like facelifts and rhinoplasty. In addition to being a respected and highly sought-after doctor, Dr. Marotta is also an author. He recently launched his latest work You Are Not A Vanity Purchase. Dr. Marotta also gives back by volunteering his time and surgical expertise to Face To Face helping victims of domestic violence with facial injuries and to Faces Of Honor helping veterans who have suffered face or neck injuries while deployed overseas. Learn what makes Dr. Marotta different and how he has transformed lives.

You will want to hear this episode if you are interested in…

  • Dr. Marotta’s path to becoming a plastic surgery specialist [2:31]
  • What percentage is based upon medical need vs. elective? [6:44]
  • Has insurance billing changed since James stopped accepting it? [10:45]
  • Dr. Marotta’s most common procedures [12:51]
  • The impact on people’s lives [17:26]
  • James’ practice core values, PACT, and the importance to patients and staff [22:24]
  • Who should read Dr. Marotta’s book You’re Not A Vanity Purchase? [28:34]
  • How has the COVID pandemic impacted Dr. Marotta’s practice, in what ways? [31:42]

Most common procedures for Dr. Marotta

Dr. Marotta says that the most common procedures he performs in his practice are facelifts, blepharoplasty, and rhinoplasty. As a facial plastic surgeon, his specialty is in the face so he does all plastic surgery from the clavicles up. He says it falls into two categories, facial proportion which is the younger patient who maybe has a nose that is disproportionate to their face or too small or large for their face, or maybe cheeks or chin are an issue so volumizing those areas. The other category is facial rejuvenation surgery. These are patients who are aging and they don’t like the way they look so they want eyelid surgery, forehead lifts, facelifts, and things like that.

PACT: the core values of Dr. Marotta’s practice

Dr. Marotta is very upfront with patients about the core values of his practice. What is PACT all about and why is this so important to James and why should it be important to his patients? He says PACT was developed to give employees guidance as to how they should approach any situation or decision with regard to their professional life here in the practice. The acronym stands for:

P – Patient-Centric Model

A – Attitude Is Everything

C – Commitment To Care

T – Team Players Are A-Players

Listen to the episode to hear Dr. Moratta share how these values set a standard for patients and help his employees to maintain that standard while keeping things running smoothly in all aspects of the business.

Who should read You’re Not A Vanity Purchase?

The audience and inspiration for the book were the patients James deals with on a daily basis. He’s been doing this for 16 years and has heard people tell him time and time again how they wrestle with guilt and decision-making over plastic surgery. They may be feeling like they’re making a vanity purchase, doing something that’s taboo or wrong, or they feel nervous about the results or feel nervous about being criticized for the decision to pursue plastics. It’s a book for those people who are wrestling with their decision to have a procedure or not have a procedure and help them negotiate the reasons why it’s more than just such a vanity purchase.

Resources & People Mentioned

Connect with Dr. James Marotta


Dr. Marotta is a dual board-certified facial plastic surgeon with education and training from some of the finest institutions in the world. He attended Columbia University and later graduated as president of the medical honor society at SUNY Stony Brook School of Medicine. He trained at Yale University in head and neck surgery and was recognized as the top surgeon in the program. Dr. Marotta completed additional subspecialty training as a fellow in facial cosmetic and reconstructive surgery at one of the leading facial plastic fellowships in the country. Board-certified by the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology-Head and Neck Surgery, Dr. Marotta specializes in facial plastic surgery with particular expertise in rhinoplasty and facial rejuvenation. He has consistently been named the Best Cosmetic Surgeon on Long Island due to this great expertise, his mastery of the latest surgical techniques, and genuine concern for his patients. A top hair restoration surgeon, Dr. Marotta offers the most advanced hair restoration and transplantation techniques available. Dr. Marotta is a Clinical Assistant Professor of Surgery at SUNY Stony Brook and holds hospital privileges at St. Catherine of Siena in Smithtown. He has a medical doctorate with distinction in research and has published several scientific articles, including articles on revision rhinoplasty and the midface lift. Through his fellowship with the American Academy of Facial Plastic and Reconstructive Surgery, Dr. Marotta volunteers his time and surgical expertise to FACE to FACE helping victims of domestic violence with facial injuries and to FACES OF HONOR helping veterans who have suffered face or neck injuries while deployed overseas. He has also traveled to Ecuador on a medical mission to perform microtia surgery on children born with ear deformities. This devoted husband and father of two enjoys spending time with his wife and children —playing sports, skiing and taking advantage of Long Island’s beautiful beaches.

Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.

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